The challenge was to redesign the TV interface for Freeview in order to provide a better user experience, and to seamlessly integrate traditional live TV with On Demand content. In addition, we were asked to design an MVP tablet and mobile app.
A core experience principle being 'Content is king,' we performed multiple user tests to assess the ease of access to Live TV or On Demand content, using a limitations of a remote control.
Flow by Ciaran McLoughlin
The goal was to make Live TV and On Demand content available from any screen in the interface with one button click.
Multiple iterations of the Mini Guide were prototyped, and were all tested with users to see if they understood how to access later shows, other channels, the Full Guide and On Demand content on a remote.
Working on this project sent me on a steep learning curve of rigorously considering all the different use cases and permutations. Examples being — What happens when two different broadcasters are playing different seasons of the same show? What happens if someone is not connected to internet, or if they do not have a superbox to record to?
DNA Design 2018
My role: UX/UI
Design direction: Romain Perin and Ciaran McLoughlin